First Hour Crisis Intelligence
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01Product overview

First Hour™ — one page.

First Hour measures how ready your organization is to detect, decide and act when a crisis puts trust, reputation or business continuity at risk.

—What it is

Know your First Hour before the crisis tests you.

First Hour is a crisis readiness measurement system powered by the ACTIVE™ Crisis Leadership Framework, created by Nichole Brackett Walters. It produces a 0–100 readiness index, a capability breakdown, named exposures and a prioritised action roadmap.

—What it measures

  • A · 15%

    Audit

    Identify current exposure and blind spots.

  • C · 15%

    Create Guardrails

    Evaluate preventative structures.

  • T · 22%

    Track Signals

    Assess ability to detect crises early.

  • I · 18%

    Initiate AI Support

    Assess how responsibly and effectively AI can support crisis detection, decision-making and response.

  • V · 20%

    Validate Decisions

    Assess decision-making under pressure.

  • E · 10%

    Evolve

    Measure post-crisis learning capability.

—How an engagement runs
  1. 01Assess. A structured executive diagnostic across the six ACTIVE™ capabilities that decide the first hour.
  2. 02Understand. A readiness score, capability breakdown and clearly named exposures — in executive language.
  3. 03Strengthen. A prioritised action roadmap with owners, sequencing and decision rights.
  4. 04Stress-Test. A live scenario simulation that observes how leadership actually decides under pressure.
  5. 05Improve. Reassessment against the same methodology version so movement is measured, not asserted.
—Commercial
MEASURE — From US$750
Executive Intelligence. For leaders who want to understand their readiness.
STRENGTHEN — From US$5,000
First Hour Organizational Readiness. For organizations that need a clear, organization-wide picture.
TRANSFORM — From US$15,000
ACTIVE™ Readiness Transformation. For organizations committing to measurable capability change.
ENTERPRISE — Custom
Multi-entity & regulated environments. For groups, regulated institutions and public bodies with procurement requirements.

Stated limits

First Hour measures assessed readiness. It does not predict incidents, guarantee outcomes, or represent independently certified compliance.
Assess your readiness