Nichole Brackett Walters is a Caribbean-based CMO and executive advisor helping CEOs, boards and government leaders navigate AI-driven reputation risks and lead confidently through disruption.
First Hour exists because crisis plans consistently describe intent rather than capability. ACTIVE™ was developed in advisory practice with leadership teams who needed to know — before the moment arrived — whether they could actually detect, decide and act.
Crisis leadership
Advising executives on decision-making under reputational pressure.
AI governance
Guardrails for AI-accelerated exposure, disclosure and response.
Reputation
Protecting institutional trust across stakeholders and media cycles.
Marketing & communications leadership
Senior CMO-level operating experience.
ACTIVE™ framework
Creator of the crisis leadership framework behind First Hour.
Executive advisory & speaking
Board sessions, leadership retreats and keynotes.
First Hour™ · Crisis Readiness Intelligence
Know your First Hour.
Measure how ready your organization is to detect, decide and act when a crisis puts trust, reputation or business continuity at risk.
Assess your readiness