Slide 01
First Hour™
- Crisis Readiness Intelligence.
- Know your First Hour before the crisis tests you.
- Powered by the ACTIVE™ Crisis Leadership Framework.
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Slide 02
The First Hour problem
- Most reputational damage is decided by what an organization does — or fails to do — in the first hour.
- Detection is late. Ownership is unclear. Approval takes longer than the news cycle.
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Slide 03
Why crisis plans are not enough
- A plan describes intent. It does not evidence execution.
- Plans are rarely rehearsed, rarely owned by name, and rarely updated for AI-accelerated exposure.
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Slide 04
What First Hour measures
- Detection and escalation speed.
- Decision rights and authority under pressure.
- Communication readiness across channels.
- AI and reputation exposure.
- Rehearsal, evidence and learning.
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Slide 05
The ACTIVE™ framework
- Audit · Create · Track · Initiate · Validate · Evolve.
- Six weighted capabilities scored on a single 0–100 readiness index.
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Slide 06
Readiness intelligence
- Readiness score and band.
- Capability heatmap.
- Named exposures with indicative response risk.
- Prioritised 14 / 30 / 90-day actions.
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Slide 07
Executive output
- An executive-ready report, not a survey dump.
- One score. One level. One strength. One exposure. One priority. One next step.
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Slide 08
Commercial solutions
- MEASURE — from US$750.
- STRENGTHEN — from US$5,000.
- TRANSFORM — from US$15,000.
- ENTERPRISE — custom scope.
First Hour™ · Confidential
Slide 09
Founding 20
- Twenty organizations. Early access to a proprietary executive readiness system.
- Founding pricing. Optional, granular consent. No public endorsement required.
First Hour™ · Confidential
Slide 10
Call to action
- Know your First Hour.
- Assess your readiness, then book an executive readiness review.
First Hour™ · Confidential