MEASURE
Executive Intelligence
From US$750
For leaders who want to understand their readiness.
Measure your readinessIllustrative · Intelligence Preview
T+00:00:00FIRST HOUR · OPSUTC · SECURE
01First Hour™ · Crisis Readiness Intelligence
Know Your
First Hour.
Measure how ready your organization is to detect, decide and act when a crisis puts trust, reputation or business continuity at risk.
8–10 min
Diagnostic
6
Intelligence pillars
0–100
Readiness index
Illustrative Intelligence Console
T+00:00:00+3
62
Readiness Index
↑
HIGH
Exposure
−5
48%
Decision Confidence
↑
HIGH
Escalation Exposure
Illustrative Crisis Signals
- T+00:05Detection velocity below reference cohort
- T+00:17Executive alignment weak — 3 of 7 reachable
- T+00:41Potential response delay narrowing
Potential Response Delay
ElevatedIllustrative interface showing the types of insights First Hour™ can generate. Values shown are examples and do not represent live organizational data.
02Why measurement
Organizations cannot predict every crisis.
But they can measure how prepared they are to respond.
Traditional crisis plans tell organizations what they intend to do.
First Hour helps measure whether they can actually execute under pressure.
- 01
Assess
A structured executive diagnostic across the six ACTIVE™ capabilities that decide the first hour.
- 02
Understand
A readiness score, capability breakdown and clearly named exposures — in executive language.
- 03
Strengthen
A prioritised action roadmap with owners, sequencing and decision rights.
- 04
Stress-Test
A live scenario simulation that observes how leadership actually decides under pressure.
- 05
Improve
Reassessment against the same methodology version so movement is measured, not asserted.
03Commercial pathways
Measure it. Strengthen it. Transform it.
STRENGTHEN
First Hour Organizational Readiness
From US$5,000
For organizations that need a clear, organization-wide picture.
Strengthen your readinessTRANSFORM
ACTIVE™ Readiness Transformation
From US$15,000
For organizations committing to measurable capability change.
Explore transformation02The ACTIVE Framework
Six pillars. Weighted to reflect what actually matters under pressure.
A15%
Audit
Risk Visibility
Identify current exposure and blind spots.
C15%
Create Guardrails
Preparedness Systems
Evaluate preventative structures.
T22%
Track Signals
Early Warning Capability
Assess ability to detect crises early.
I18%
Initiate AI Support
Technology Enablement
Assess how responsibly and effectively AI can support crisis detection, decision-making and response.
V20%
Validate Decisions
Decision Integrity
Assess decision-making under pressure.
E10%
Evolve
Learning & Adaptation
Measure post-crisis learning capability.
03Who this is for
Built for the leaders who own the response.
Most organisations don't fail because they lack plans. They fail because they can't act fast enough. This diagnostic measures the speed and clarity of the system — not the paperwork.
Boards & C-Suite
Get a clear, executive-level view of where your organisation actually stands on crisis readiness — and what to fix first.
Heads of Comms & Risk
Translate intuition into a measured score you can present, defend, and improve quarter over quarter.
Regulated industries
Finance, healthcare, energy, public sector — where late detection or fragmented decisions carry real consequence.
04Use cases
Stress-test the scenarios that actually keep leaders up at night.
Reputational crisis
A viral accusation breaks at 2am Saturday. Could you align messaging across legal, comms, and ops within the hour?
AI & deepfake exposure
A deepfake of your CEO begins circulating. Can you detect, verify, and counter before it reaches mainstream media?
Regulatory shock
An unexpected investigation lands. You have two hours before the news breaks. Is your decision system actually ready?
Board readiness review
Quantify crisis preparedness across the enterprise so the next board update is grounded in evidence, not assertion.
05Sample insights
What your report actually tells you.
Three example insights from a real report. Yours will be specific to your answers, your industry, and your weakest pillars.
Readiness exposure
“Your readiness profile indicates a significant risk of delayed coordinated response.”
Illustrative Benchmark — Development Data
“Illustrative benchmark: your current score falls within the lower readiness range used in this prototype.”
Illustrative benchmark — based on synthetic development data (0 real consented assessments collected so far).
Capability gap
“Detection is the constraint — not communication.”
Sample output · Directional reference based on synthetic peer data
06Begin
If a crisis hit tomorrow, what would your readiness score be?
Run the 8–10 minute executive diagnostic — 30 questions, no free text. Receive a confidential intelligence brief with exposure pathways, indicative response risk, and a 14/30/90-day action plan.
Begin Intelligence Brief